Services marketing : concepts, strategies, & cases

Author(s)

• Hoffman, Kenneth Douglas
• Bateson, John E. G.

Bibliographic Information

Services marketing : concepts, strategies, & cases

K. Douglas Hoffman, John E.G. Bateson

South-Western Cengage Learning, c2011

4th ed

Other Title

Services marketing

Note

Includes bibliographical references and index

Details

• NCID: BB03412151
• ISBN:
  • 9781439039397
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xv, 461 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing