Quantitative models in marketing research

Author(s)

• Franses, Philip Hans
• Paap, Richard

Bibliographic Information

Quantitative models in marketing research

Philip Hans Franses and Richard Paap

Cambridge University Press, 2010, c2001

• : pbk

Note

"First paperback printing 2010" -- T. p. verso

"Paperback re-issue" -- Backcover

Includes bibliographical references (p. 196-201) and index

Details

• NCID: BB03941866
• ISBN:
  • 9780521143653
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: xiii, 206 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8/3/015118
• Subject Headings:
  • LCSH : Marketing research -- Mathematical models