Quantitative models in marketing research

著者

• Franses, Philip Hans
• Paap, Richard

書誌事項

Quantitative models in marketing research

Philip Hans Franses and Richard Paap

Cambridge University Press, 2010, c2001

• : pbk

注記

"First paperback printing 2010" -- T. p. verso

"Paperback re-issue" -- Backcover

Includes bibliographical references (p. 196-201) and index

• NII書誌ID(NCID): BB03941866
• ISBN:
  • 9780521143653
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge
• ページ数/冊数: xiii, 206 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC21 : 658.8/3/015118
• 件名:
  • LCSH : Marketing research -- Mathematical models