Microeconomics and behavior
著者
書誌事項
Microeconomics and behavior
McGraw-Hill Irwin, c2010
8th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to "think like an economist."
目次
Part 1 Introduction 1 Thinking Like an Economist 2 Supply and Demand Part 2 The Theory of Consumer Behavior 3 Rational Consumer Choice 4 Individual and Market Demand 5 Applications of Rational Choice and Demand Theories 6 The Economics of Information and Choice under Uncertainty 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior 8 Cognitive Limitations and Consumer Behavior Part 3 The Theory of the Firm and Market Structure 9 Production 10 Costs 11 Perfect Competition 12 Monopoly 13 Imperfect Competition: A Game-Theoretic Approach Part 4 Factor Markets 14 Labor 15 Capital Part 5 Externalities, Public Good, and Welfare 16 Externalities, Property Rights, and the Coase Theorem 17 Government Index 18W General Equilibrium and Market Efficiency (online)
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