Research methods for media and communication

著者

• Weerakkody, Niranjala

書誌事項

Research methods for media and communication

Niranjala Weerakkody

Oxford University Press, 2009

• : pbk

注記

Bibliography: p. 295-302

Includes index

内容説明・目次

内容説明

'Research Methods for Media and Communications' provides a user-friendly and comprehensive introduction to media and communications research. It introduces the various research methods commonly used in media studies, communication, mass communication, journalism, public relations and advertising.

目次

PART 1 - General Introduction1. The Research Process2. Theoretical Paradigms and Concepts3. From Choosing a Topic to Writing a Scholarly Report4. Writing Research Reports for Non-Academic Settings5. Research Ethics in Media and Communication6. Sampling7. Measurement PART 2 - Research Approaches - Quantitative8. Survey Research9. Content Analysis PART 3 - Research Approaches - Qualitative10. Research Interviewing 11. Focus Groups12. Field Studies PART 4 - Other Research Approaches13. Case Study Research14. Textual Analysis PART 5 - Analysis of Qualitative & Quantitative Data15. Analysing Data

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB04073390
• ISBN:
  • 9780195560442
• LCCN: 2009419134
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: South Melbourne, Vic.
• ページ数/冊数: ix, 308 p.
• 大きさ: 25 cm
• 分類:
  • LCC : P91.3
  • DC22 : 302.23072
• 件名:
  • LCSH : Mass media -- Research
  • LCSH : Advertising -- Research
  • LCSH : Public relations -- Research