The objects of affection : semiotics and consumer culture

著者

• Berger, Arthur Asa

書誌事項

The objects of affection : semiotics and consumer culture

Arthur Asa Berger

（Semiotics and popular culture）

Palgrave Macmillan, 2010

• : hardback
• pbk.

注記

Includes bibliographical references (p. [185]-190) and index

内容説明・目次

内容説明

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

目次

PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB04117601
• ISBN:
  • 9780230103726
  • 9780230103733
• LCCN: 2010001854
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 198 p.
• 大きさ: 21 cm
• 分類:
  • DC22 : 302.2
• 件名:
  • LCSH : Semiotics -- Social aspects
  • LCSH : Semiotics -- Psychological aspects
  • LCSH : Consumer behavior
  • LCSH : Material culture
  • LCSH : Object (Aesthetics)
  • LCSH : Culture -- Semiotic models
  • LCSH : Language and culture
• 親書誌ID:
  • BB04117598