Japanese consumer dynamics

Author(s)

Bibliographic Information

Japanese consumer dynamics

edited by Parissa Haghirian

Palgrave Macmillan, 2011

  • : hardback

Available at  / 39 libraries

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Note

Includes bibliographical references and index

Contents of Works

  • The historical development of Japanese consumerism / Parissa Haghirian
  • Japanese consumer behaviour / Parissa Haghirian and Aaron Toussaint
  • Consumer rights in Japan / Luke Nottage
  • Elderly consumers in Japan : the most mature 'silver market' worldwide / Emmanuel J. Chéron
  • The single market / Kristie Collins
  • Indulging in luxury? Japan's 'new rich' consumers / Parissa Haghirian
  • Male order : resonating with today's young male Japanese consumers / Aaron Toussaint
  • Otaku consumers / Patrick W. Galbraith
  • Beyond Sushi and Tempura : an overview of the Japanese food market / Stephanie Assmann
  • Fashion, self, postmodern consumer culture and sex and the city / Aiko Yoshioka
  • Mobile consumers and consumption in Japan / Benjamin Hentschel

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