Essentials of marketing : a marketing strategy planning approach
著者
書誌事項
Essentials of marketing : a marketing strategy planning approach
（McGraw-Hill international editions）
McGraw-Hill/Irwin, c2010
12th ed., international student ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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