Ribbon culture : charity, compassion, and public awareness
著者
書誌事項
Ribbon culture : charity, compassion, and public awareness
Palgrave Macmillan, 2010
- : pbk
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注記
Originally published: 2008
Includes bibliographical references and index
内容説明・目次
内容説明
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
目次
Introduction Ribbon-Wearing: Towards a Theoretical Framework Flags and Poppies: Charity Tokens of the Early Twentieth Century Ribbon Histories Symbolic Uses of the Ribbon 'Showing Awareness' and the 1960s Counter-Culture: Breaking Rules and Finding the Self Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' The Commercialisation of Charity and the Commodification of Compassion Conclusion
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