Ribbon culture : charity, compassion, and public awareness

著者

    • Moore, Sarah E. H.

書誌事項

Ribbon culture : charity, compassion, and public awareness

Sarah E.H. Moore

Palgrave Macmillan, 2010

  • : pbk

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注記

Originally published: 2008

Includes bibliographical references and index

内容説明・目次

内容説明

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

目次

Introduction Ribbon-Wearing: Towards a Theoretical Framework Flags and Poppies: Charity Tokens of the Early Twentieth Century Ribbon Histories Symbolic Uses of the Ribbon 'Showing Awareness' and the 1960s Counter-Culture: Breaking Rules and Finding the Self Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' The Commercialisation of Charity and the Commodification of Compassion Conclusion

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