Assessing marketing strategy performance

Author(s)

• Moorman, Christine
• Lehmann, Donald R.
• Marketing Science Institute

Bibliographic Information

Assessing marketing strategy performance

Christine Moorman and Donald R. Lehmann, editors

Marketing Science Institute, c2004

Note

Includes bibliographical references

• NCID: BB04333822
• ISBN:
  • 0965711447
• LCCN: 2006280792
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 292 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.16
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing audits
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning