The silver market phenomenon : marketing and innovation in the aging society

著者

• Kohlbacher, Florian
• Herstatt, Cornelius

書誌事項

The silver market phenomenon : marketing and innovation in the aging society

Florian Kohlbacher, Cornelius Herstatt, editors

Springer, 2011

2nd ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB04415268
• ISBN:
  • 9783642143373
• LCCN: 2010938945
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Berlin
• ページ数/冊数: xxxiv, 463 p.
• 大きさ: 25 cm
• 分類:
  • DC22 : 658.800846
• 件名:
  • LCSH : Marketing -- Social aspects
  • LCSH : Population aging -- Economic aspects
  • LCSH : Older consumers -- Attitudes