The silver market phenomenon : marketing and innovation in the aging society

Author(s)

• Kohlbacher, Florian
• Herstatt, Cornelius

Bibliographic Information

The silver market phenomenon : marketing and innovation in the aging society

Florian Kohlbacher, Cornelius Herstatt, editors

Springer, 2011

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BB04415268
• ISBN:
  • 9783642143373
• LCCN: 2010938945
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin
• Pages/Volumes: xxxiv, 463 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.800846
• Subject Headings:
  • LCSH : Marketing -- Social aspects
  • LCSH : Population aging -- Economic aspects
  • LCSH : Older consumers -- Attitudes