Attention and interest factors in advertising : survey, analysis, interpretation

Author(s)

    • Rudolph, Harold J.

Bibliographic Information

Attention and interest factors in advertising : survey, analysis, interpretation

by Harold J. Rudolph ; foreword by D.B. Lucas

（Printers' Ink business bookshelf publications）

Funk & Wagnalls Co in association with Printers' Ink Publishing Co., c1947

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Note

Includes index

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Details

  • NCID
    BB04464853
  • LCCN
    48000185
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xviii, 119 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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