Attention and interest factors in advertising : survey, analysis, interpretation

著者

• Rudolph, Harold J.

書誌事項

Attention and interest factors in advertising : survey, analysis, interpretation

by Harold J. Rudolph ; foreword by D.B. Lucas

（Printers' Ink business bookshelf publications）

Funk & Wagnalls Co in association with Printers' Ink Publishing Co., c1947

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB04464853
• LCCN: 48000185
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xviii, 119 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5905
• 件名:
  • LCSH : American periodicals
  • LCSH : Advertising
• 親書誌ID:
  • BA13023104