Situational and brand attitude models of consumer choice behavior for soft drinks and beer

著者

    • Bearden, William Owen

書誌事項

Situational and brand attitude models of consumer choice behavior for soft drinks and beer

Bearden, William Owen

Xerox University Microfilms, 1975

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注記

Thesis (Ph. D.)--University of South Carolina, 1975

"Dissertations on business management of main universities in America"--Container

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