Leveraging consumer psychology for effective health communications : the obesity challenge

著者

• Batra, Rajeev
• Keller, Punam Anand
• Strecher, Victor J.
• SCP, Society for Consumer Psychology

書誌事項

Leveraging consumer psychology for effective health communications : the obesity challenge

edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher

M.E. Sharpe, c2011

• : hardcover

注記

"SCP, Society for Consumer Psychology"

Includes bibliographical references and indexes

• NII書誌ID(NCID): BB04942106
• ISBN:
  • 9780765627179
• LCCN: 2010022572
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Armonk, N.Y.
• ページ数/冊数: xiv, 406 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 362.196398
• 件名:
  • LCSH : Obesity -- Prevention
  • LCSH : Communication in medicine
  • LCSH : Health education
  • LCSH : Clinical health psychology