The quintessence of strategic management : what you really need to know to survive in business

Author(s)

• Kotler, Philip
• Berger, Roland
• Bickhoff, Nils
• Jokubauskas, Claire

Bibliographic Information

The quintessence of strategic management : what you really need to know to survive in business

Philip Kotler, Roland Berger, Nils Bickhoff ; [translation, Claire Jokubauskas]

Springer, c2010

Other Title

Quintessenz des strategischen Managements

Note

Includes bibliographical references

Details

• NCID: BB05042155
• ISBN:
  • 9783642145438
• LCCN: 2010932775
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: ger
• Place of Publication: Heidelberg
• Pages/Volumes: vii, 129 p.
• Size: 22 cm
• Classification:
  • SG : 658.4012
  • SG : 650
• Subject Headings:
  • SWD : Strategisches Management