International marketing

Author(s)

• Cateora, Philip R.
• Gilly, Mary C.
• Graham, John L.

Bibliographic Information

International marketing

Philip R. Cateora, Mary C. Gilly, John L. Graham

McGraw-Hill/Irwin, c2011

15th ed

Note

Includes indexes

Details

• NCID: BB05507929
• ISBN:
  • 9780073529943
• LCCN: 2010020200
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxiii, 622 p.
• Size: 29 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises