Managerial economics and business strategy
著者
書誌事項
Managerial economics and business strategy
（The McGraw-Hill series in economics）
McGraw-Hill/Irwin, c2010
7th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students' learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.
目次
Chapter 1: The Fundamentals of Managerial EconomicsChapter 2: Market Forces: Demand and SupplyChapter 3: Quantitative Demand AnalysisChapter 4: The Theory of Individual BehaviorChapter 5: The Production Process and CostsChapter 6: The Organization of the FirmChapter 7: The Nature of IndustryChapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive MarketsChapter 9: Basic Oligopoly ModelsChapter 10:Game Theory: Inside OligopolyChapter 11:Pricing Strategies for Firms with Market PowerChapter 12:The Economics of InformationChapter 13:Advanced Topics in Business StrategyChapter 14:A Manager's Guide to Government in the MarketplaceCase Study: Challenges at Time Warner: Appendix A: Answers to Selected End-of-Chapter ProblemsAppendix B: Additional Readings and References
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