Marketing management : knowledge and skills

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

Marketing management : knowledge and skills

J. Paul Peter, James H. Donnelly, Jr

McGraw-Hill Irwin, c2011

10th ed

Note

Includes bibliographical references and index

Details

• NCID: BB05789478
• ISBN:
  • 9780073530055
• LCCN: 2010028484
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 830 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies