The sourcebook for political communication research : methods, measures, and analytical techniques
著者
書誌事項
The sourcebook for political communication research : methods, measures, and analytical techniques
（Communication series / Jennings Bryant, Dolf Zillmann, general editors）
Routledge, 2011
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.
With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.
目次
Survey Methodology * Experimental Methods * Content Analysis * Discourse Analysis * Network and Deliberation Analysis * Comparative * Political Communication * Statistical Techniques * Measurement
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