Retailing management
Author(s)
Bibliographic Information
Retailing management
McGraw-Hill/Irwin, c2012
8th ed
- : international student ed
Available at / 11 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and indexes
Description and Table of Contents
- Volume
-
: international student ed ISBN 9780071220989
Description
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Table of Contents
SECTION I - THE WORLD OF RETAILING1.Introduction to the World of Retailing2.Types of Retailers3.Multichannel Retailing4.Customer Buying BehaviorSECTION II - RETAILING STRATEGY5.Retail Market Strategy6.Financial Strategy7.Retail Locations8.Retail Site Location9.Human Resource Management10.Information Systems and Supply Chain Management11.Customer Relationship ManagementSECTION III - MERCHANDISE MANAGEMENT12.Managing the Merchandise Planning Process13.Buying Merchandise14.Retail Pricing15.Retail Communication MixSECTION IV - STORE MANAGEMENT16.Managing the Store17.Store Layout, Design, and Visual Merchandising18.Customer Service
- Volume
-
ISBN 9780073530024
Description
Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors' objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, 'good read' for students. The eighth edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.
Table of Contents
SECTION I - THE WORLD OF RETAILING 1.Introduction to the World of Retailing 2.Types of Retailers 3.Multichannel Retailing 4.Customer Buying Behavior SECTION II - RETAILING STRATEGY 5.Retail Market Strategy 6.Financial Strategy 7.Retail Locations 8.Retail Site Location 9.Human Resource Management 10.Information Systems and Supply Chain Management 11.Customer Relationship Management SECTION III - MERCHANDISE MANAGEMENT 12.Managing the Merchandise Planning Process 13.Buying Merchandise 14.Retail Pricing 15.Retail Communication Mix SECTION IV - STORE MANAGEMENT 16.Managing the Store 17.Store Layout, Design, and Visual Merchandising 18.Customer Service
by "Nielsen BookData"
