Comparative price advertising

著者

• Monroe, Kent B.
• Sheth, Jagdish N.
• Della Bitta, Albert J.
• Blair, Edward
• Compeau, Larry D.
• Krishnan, Ram

書誌事項

Comparative price advertising

volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan

（Legends in marketing, . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2）

Sage, 2011

• : HB

注記

Includes bibliographical references

ISBN for subseries "Kent B. Monroe" (set of 7 volumes): 9788132105183

• NII書誌ID(NCID): BB06285323
• LCCN: 2011013132
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles ; New Delhi
• ページ数/冊数: xxxv, 180 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC22 : 658.80092
• 件名:
  • LCSH : Monroe, Kent B
  • LCSH : Marketing
  • LCSH : Pricing
• 親書誌ID:
  • BB02660500