Comparative price advertising

Author(s)

• Monroe, Kent B.
• Sheth, Jagdish N.
• Della Bitta, Albert J.
• Blair, Edward
• Compeau, Larry D.
• Krishnan, Ram

Bibliographic Information

Comparative price advertising

volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan

（Legends in marketing, . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2）

Sage, 2011

• : HB

Note

Includes bibliographical references

ISBN for subseries "Kent B. Monroe" (set of 7 volumes): 9788132105183

Details

• NCID: BB06285323
• LCCN: 2011013132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; New Delhi
• Pages/Volumes: xxxv, 180 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Monroe, Kent B
  • LCSH : Marketing
  • LCSH : Pricing
• Parent Bibliography ID:
  • BB02660500