Models, theory, and methods

Author(s)

• Monroe, Kent B.
• Sheth, Jagdish N.
• Mazumdar, Tridib
• Raj, S. P.
• Winer, Russell S.

Bibliographic Information

Models, theory, and methods

volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer

（Legends in marketing, . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 6）

Sage, 2011

• : HB

Note

Includes bibliographical references

ISBN for subseries "Kent B. Monroe" (set of 7 volumes): 9788132105183

Details

• NCID: BB06285924
• LCCN: 2011013132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; New Delhi
• Pages/Volumes: xxxiv, 279 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Monroe, Kent B
  • LCSH : Marketing
  • LCSH : Pricing
• Parent Bibliography ID:
  • BB02660500