Marketing libraries in a Web 2.0 world

Author(s)

• Gupta, Dinesh K.
• Savard, Réjean
• International Federation of Library Associations and Institutions. Management and Marketing Section

Bibliographic Information

Marketing libraries in a Web 2.0 world

edited by Dinesh Gupta and Réjean Savard

（IFLA publications, 145）

De Gruyter Saur, c2011

Note

Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress

Papers in English or French

Includes bibliographical references

Description and Table of Contents

Description

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

by "Nielsen BookData"

• NCID: BB06360247
• ISBN:
  • 9783110263312
• LCCN: 2011016719
• Country Code: gw
• Title Language Code: eng
• Text Language Code: engfre
• Place of Publication: Berlin
• Pages/Volumes: xiv, 161 p.
• Size: 24 cm
• Classification:
  • LCC : Z716.3
  • DC23 : 025.04/2
• Subject Headings:
  • LCSH : Libraries -- Marketing -- Congresses
  • LCSH : Online social networks -- Library applications -- Congresses
  • LCSH : Web 2.0 -- Congresses
• Parent Bibliography ID:
  • BA00155113