Soft power in China : public diplomacy through communication
著者
書誌事項
Soft power in China : public diplomacy through communication
(Palgrave Macmillan series in global public diplomacy)
Palgrave Macmillan, 2011
1st ed
- : softcover
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注記
Includes index
内容説明・目次
内容説明
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
目次
- Introduction: China's Search of Soft Power
- J.Wang The Expansion of China's Public Diplomacy System
- I.d'Hooghe China's Image Projection and Its Impact
- H.Wang China's International Broadcasting: A Case Study of CCTV International
- X.Zhang The Evolving Chinese Government Spokesperson System
- N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa
- L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen
- J.de Kloet , G.Pak , L.Chong & S.Landsberger Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay
- H.Li China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization
- Y.Z.Volz Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China
- J.Polumbaum
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