Serious creativity : using the power of lateral thinking to create new ideas
著者
書誌事項
Serious creativity : using the power of lateral thinking to create new ideas
HarperBusiness, 1993
- : pbk.
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注記
Includes index
内容説明・目次
内容説明
Adding to Edward de Bono's concept of lateral thinking, this book shows that "serious creativity" is not a matter of being crazy and uninhibited. Used correctly, creative thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Other works by Edward de Bono include "Lateral Thinking" and "Six Thinking Hats".
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