Advertising and promotion : an integrated marketing communications perspective

著者

• Belch, George E. (George Edward)
• Belch, Michael A.

書誌事項

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

McGraw-Hill/Irwin, c2012

9th ed

注記

Includes bibliographical references (p. 774-801) and indexes

詳細情報

• NII書誌ID(NCID): BB06649612
• ISBN:
  • 9780073404868
• LCCN: 2010040703
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxxiv, 828 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5823
  • DC22 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication in marketing