A framework for marketing management

Author(s)

• Kotler, Philip
• Keller, Kevin Lane

Bibliographic Information

A framework for marketing management

Philip Kotler & Kevin Lane Keller

Pearson Education, c2012

5th ed., International ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB07054279
• ISBN:
  • 9780273752516
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: 358 p.
• Size: 23 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Management -- Computer simulation