A cognitive approach to packaging : imagery and emotion as critical factors to buying decision at point-of-purchase

著者

    • Kim, Gap

書誌事項

A cognitive approach to packaging : imagery and emotion as critical factors to buying decision at point-of-purchase

Kim, Gap

U.M.I., 1986

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注記

Thesis (Ph.D.)--University of North Texas, 1986

"Dissertations on business management of main universities in America"--Container

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