Contemporary marketing

Author(s)

• Kurtz, David L.

Bibliographic Information

Contemporary marketing

David L. Kurtz

South-Western Cengage Learning, c2011

2011 update [ed.]

• Student ed

Other Title

Boone & Kurtz contemporary marketing

Note

Includes bibliographical references and indexes

Details

• NCID: BB07417587
• ISBN:
  • 9780538746892
• LCCN: 2009940478
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Australia ; Mason, Ohio
• Pages/Volumes: xxxii, 670, 18, 38, 14, 14, 30 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing