Advertising media planning : a brand management approach

Author(s)

• Kelley, Larry D.
• Jugenheimer, Donald W
• Sheehan, Kim Bartel

Bibliographic Information

Advertising media planning : a brand management approach

Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan

M.E. Sharpe, c2012

3rd ed

• : hardcover
• : pbk

Note

Includes index

Details

• NCID: BB07459907
• ISBN:
  • 9780765626356
  • 9780765626363
• LCCN: 2011012296
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: viii, 291 p.
• Size: 24 cm
• Classification:
  • LCC : HF5826.5
  • DC22 : 659.1/11
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Brand name products
  • LCSH : Marketing