Winning at innovation : the A-to-F model

Author(s)

• Trías de Bes, Fernando
• Kotler, Philip

Bibliographic Information

Winning at innovation : the A-to-F model

Fernando Trías de Bes & Philip Kotler

Palgrave Macmillan, 2011

Note

Includes bibliographical references (p. 253-259) and index

Details

• NCID: BB07474933
• ISBN:
  • 9780230343436
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xvi, 272 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.514
• Subject Headings:
  • LCSH : Technological innovations -- Management