The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

Fred Reichheld with Rob Markey

Harvard Business Review Press, c2011

[Rev. and expanded ed.]

  • : hardback

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"Much has changed in this revised and expanded edition"--p. [v]

Includes bibliographical references and index

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