The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world
著者
書誌事項
The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world
Harvard Business Review Press, c2011
[Rev. and expanded ed.]
- : hardback
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
"Much has changed in this revised and expanded edition"--p. [v]
Includes bibliographical references and index
内容説明・目次
内容説明
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. Practical and insightful, "The Ultimate Question 2.0" provides a blueprint for long-term growth and success.
「Nielsen BookData」 より
