Contemporary marketing

著者

• Kurtz, David L.
• Boone, Louis E.

書誌事項

Contemporary marketing

David L. Kurtz

South-Western, c2012

15th ed

タイトル別名

Boone & Kurtz contemporary marketing

注記

Includes index

内容説明・目次

内容説明

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB08112304
• ISBN:
  • 9781111221782
• LCCN: 2010929381
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxxiv, 669, 38, 13, 13, 30 p.
• 大きさ: 29 cm
• 分類:
  • DC22 : 658.8
• 件名:
  • LCSH : Marketing