Marketing research with SPSS

著者

• Janssens, Wim

書誌事項

Marketing research with SPSS

Wim Janssens ... [et al.]

Prentice Hall/Financial Times, 2008

• : pbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

目次

Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB08188838
• ISBN:
  • 9780273703839
• LCCN: 2007045264
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow ; Tokyo
• ページ数/冊数: x, 441 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.8/30285555
• 件名:
  • LCSH : Marketing research
  • LCSH : SPSS for Windows