Research methods in business studies

著者

書誌事項

Research methods in business studies

Pervez Ghauri, Kjell Grønhaug

Financial Times Prentice Hall, 2010

4th ed

  • : pbk

大学図書館所蔵 件 / 全4件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.

目次

Provisional TOC PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH 1. Introduction 2. Research in business PART TWO: THE RESEARCH PROCESS 3. The Process Perspective 4. Research Problems 5. Research Design 6. Measurements 7. Data sources 8. Data Collection 9. Sampling in empirical research 10. Preparation and analysis of data PART THREE: IMPLEMENTATION 11. Quantitative data analysis 12. Qualitative Data analysis 13. Writing the final report

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