Management in marketing channels

Author(s)

• Michigan State University. Dept. of Marketing and Transportation Administration
• Bowersox, Donald J.

Bibliographic Information

Management in marketing channels

Donald J. Bowersox ... [et al.]

（McGraw-Hill series in marketing）

McGraw-Hill International Book, c1980

• : international student ed

Note

Includes bibliographical references (p. 369-383) and indexes

Details

• NCID: BB0827787X
• ISBN:
  • 0070661898
• LCCN: 79013610
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: viii, 390 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.125
  • DC : 658.8/4
• Subject Headings:
  • LCSH : Marketing channels -- Management
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0093810X