Business communication : building critical skills
著者
書誌事項
Business communication : building critical skills
McGraw-Hill Irwin, c2011
5th ed
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注記
Includes bibliographical references (p. 556-562) and index
内容説明・目次
内容説明
Overview: Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.
目次
Unit 1 Building Blocks for Effective Messages 1. Business Communication, Management, and Success 2. Adapting Your Message to Your Audience 3. Communicating Across Cultures4. Planning, Writing, and Revising 5. Designing Documents, Slides, and ScreensUnit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader BenefitsUnit 3 Letters, Memos, and E-Mail Messages 9. Formats for Letters and Memos 10. Informative and Positive Messages 11. Negative Messages 12. Persuasive Messages 13. E-Mail MessagesUnit 4 Polishing Your Writing 14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and ParagraphsUnit 5 Interpersonal Communication 17. Listening 18. Working and Writing in Teams 19. Planning, Conducting, and Recording Meetings 20. Making Oral PresentationsUnit 6 Research, Reports, and Visuals 21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information 23. Short Reports 24. Long Reports 25. Using VisualsUnit 7 Job Hunting 26. Researching Jobs 27. REsumEs 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
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