Creating and managing the product mix

Author(s)

• Kotler, Philip
• Sheth, Jagdish N.
• Shankar, Venkatesh
• Bayus, Barry L.
• Jayachandran, Satish
• Varadarajan, Rajan

Bibliographic Information

Creating and managing the product mix

volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 3）

SAGE, 2012

• : HB

Note

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

Details

• NCID: BB08456154
• LCCN: 2011049085
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxv, 128 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• Parent Bibliography ID:
  • BB02660500