Creating and managing the product mix

著者

• Kotler, Philip
• Sheth, Jagdish N.
• Shankar, Venkatesh
• Bayus, Barry L.
• Jayachandran, Satish
• Varadarajan, Rajan

書誌事項

Creating and managing the product mix

volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 3）

SAGE, 2012

• : HB

注記

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB08456154
• LCCN: 2011049085
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxv, 128 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415
  • DC22 : 658.80092
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• 親書誌ID:
  • BB02660500