Improving the role and practice of marketing

Author(s)

• Kotler, Philip
• Sheth, Jagdish N.
• Ambler, Tim
• Barwise, Patrick
• Davidson, J. H.
• Fletcher, Winston

Bibliographic Information

Improving the role and practice of marketing

volume editor, Tim Ambler ; contributors, Patrick Barwise, Hugh Davidson, Winston Fletcher

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 4）

SAGE, 2012

• : HB

Note

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

Details

• NCID: BB0845645X
• LCCN: 2011049085
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxviii, 225 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• Parent Bibliography ID:
  • BB02660500