Globalization and international marketing competition

著者

• Kotler, Philip
• Sheth, Jagdish N.
• Czinkota, Michael R.
• Skuba, Charles J.

書誌事項

Globalization and international marketing competition

volume editors, Michael R. Czinkota, Charles J. Skuba ; contributors, Michael R. Czinkota ... [et al.]

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 6）

SAGE, 2012

• : HB

注記

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB0845734X
• LCCN: 2011049085
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxiii, 212 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415
  • DC22 : 658.80092
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• 親書誌ID:
  • BB02660500