Broadening the concept and applications of marketing

著者

• Kotler, Philip
• Sheth, Jagdish N.
• Wilkie, William L.
• Andreasen, Alan R.
• Levy, Sidney J.
• Zaltman, Gerald

書誌事項

Broadening the concept and applications of marketing

volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8）

SAGE, 2012

• : HB

注記

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB08457758
• LCCN: 2011049085
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxxi, 343 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415
  • DC22 : 658.80092
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• 親書誌ID:
  • BB02660500