Broadening the concept and applications of marketing

Author(s)

• Kotler, Philip
• Sheth, Jagdish N.
• Wilkie, William L.
• Andreasen, Alan R.
• Levy, Sidney J.
• Zaltman, Gerald

Bibliographic Information

Broadening the concept and applications of marketing

volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8）

SAGE, 2012

• : HB

Note

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

Details

• NCID: BB08457758
• LCCN: 2011049085
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxi, 343 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• Parent Bibliography ID:
  • BB02660500