Consumer-brand relationships : theory and practice

Author(s)

• Fournier, Susan
• Breazeale, Michael
• Fetscherin, Marc
• Keller, Kevin Lane

Bibliographic Information

Consumer-brand relationships : theory and practice

edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin ; [foreword by Kevin Lane Keller]

Routledge, 2012

• : hbk
• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB08850407
• ISBN:
  • 9780415783033
  • 9780415783132
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xxvi, 424 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Customer relations