Reverse innovation : create far from home, win everywhere

Author(s)

• Govindarajan, Vijay
• Trimble, Chris
• Nooyi, Indra

Bibliographic Information

Reverse innovation : create far from home, win everywhere

Vijay Govindarajan, Chris Trimble ; [foreword by Indra K. Nooyi]

Harvard Business Review Press, c2012

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB08978127
• ISBN:
  • 9781422157640
• LCCN: 2011040347
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xv, 229 p.
• Size: 24 cm
• Classification:
  • LCC : HD62.4
  • DC23 : 658.4/063
• Subject Headings:
  • LCSH : International business enterprises -- Management -- Case studies
  • LCSH : Technological innovations -- Management -- Case studies
  • LCSH : Strategic planning -- Case studies