Anime's media mix : franchising toys and characters in Japan

Author(s)

• Steinberg, Marc

Bibliographic Information

Anime's media mix : franchising toys and characters in Japan

Marc Steinberg

University of Minnesota Press, c2012

• : hc
• : pb

Note

Includes bibliographical references (p. 261-286) and index

Details

• NCID: BB09043637
• ISBN:
  • 9780816675494
  • 9780816675500
• LCCN: 2011031800
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Minneapolis, Minn.
• Pages/Volumes: xvii, 314 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.17
  • DC23 : 381/.45791453
  • NDLC : KB297
• Subject Headings:
  • LCSH : Character merchandising -- Japan
  • LCSH : Character toys -- Japan
  • LCSH : Cartoon characters -- Japan
  • LCSH : Comic strip characters -- Japan
  • LCSH : Animated television programs -- Japan -- History and criticism
  • LCSH : Animated films -- Japan -- History and criticism
  • LCSH : Comic books, strips, etc. -- Japan -- History and criticism