Marketing

Author(s)

• Pride, William M.
• Ferrell, O. C.

Bibliographic Information

Marketing

William M. Pride, O.C. Ferrell

South-Western Cengage Learning, c2012

16th ed., 2012 ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB09114848
• ISBN:
  • 9780538475402
• LCCN: 2010934025
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: 1 v. (various pagings)
• Size: 29 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing