Electronic commerce

著者

• Schneider, Gary Paul

書誌事項

Electronic commerce

Gary P. Schneider

Course Technology Cengage Learning, c2013

10th ed., student ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB09510095
• ISBN:
  • 9781133526827
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxiii, 584 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5548.32
• 件名:
  • LCSH : Electronic commerce
  • LCSH : Electronic data interchange
  • LCSH : Business enterprises -- Computer networks
  • LCSH : Internet marketing