Strategic management : concepts : a competitive advantage approach

著者

書誌事項

Strategic management : concepts : a competitive advantage approach

Fred R. David

Pearson, c2013

14th ed

タイトル別名

Strategic management : a competitive advantage approach : concepts

大学図書館所蔵 件 / 全4件

この図書・雑誌をさがす

注記

Previously published under title: Strategic management

Includes bibliographical references and indexes

内容説明・目次

内容説明

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

目次

Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management The Cohesion Case: The Walt Disney Company - 2011 Part 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice Part 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Part 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control Part 5: Key Strategic-Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues Part 6: Strategic-Management Case Analysis

「Nielsen BookData」 より

詳細情報

ページトップへ